our proven process begins with the end in mind
What kind of video do you want and what do you want it to accomplish for you? To ensure success, we must begin with the end in mind, so we need to develop a solid plan before pre-production begins.
* What are your objectives and desired outcomes?
* How will success be measured?
* What are your use cases and the mediums you envision displaying your video?
* Do you envision any campaign variations or sequel campaigns?
Based on your unique goals and challenges, we'll guide you through our proven process to ensure the final product achieves your objectives and is aligned with your brand and strategy.
Step 1: Project Kickoff
We listen carefully to learn about your brand, challenges, and goals. Your objectives become our mission. Together, we determine the project scope and budget to achieve success, or we can help you scale the project scope to stay within an existing budget. To ensure success, we must first understand your business requirements, discuss logistics, and agree on our direction.
Step 2: concept development
Once we understand the mission and project parameters, the fun begins! We develop an effective strategy and creative concepts to achieve the objectives, drive results, and maximize your return on investment.
One of our strengths is finding your story and highlighting what makes your brand unique in the most compelling way possible. We help uncover your narrative and bring it to life on film. We employ strategic elements that help tell your story, broaden your customer base, and create brand loyalty.
Step 3: pre-production
Now that the concept and storyline are established, we can develop mood boards to envision aesthetics and colors. Location scouting begins, and storyboards are created to establish each scene, camera angle, movement, wardrobe, and props. We also determine the camera, lighting, sound recording, and other equipment to be used. Effective pre-production is the key to maximizing results within any sized budget.
Once the pre-production plan is approved, the final shot list, production schedule, and call sheets are created. Now, let the production begin.
Step 4: production
It's time to bring your film to life! Our production process and team excel at:
1) Capturing cinematic imagery and sound
2) Invoking the best performance from the talent
3) Staying on time and budget
We utilize state-of-the-art cinematic-quality cameras, sound recording, and lighting equipment to achieve the best cinema-quality films possible. Professional photography can be integrated into the project to connect the film with still assets that can be used throughout your campaign.
For us, it's all about achieving your business objectives and maximizing your results within your budget while delivering something you’ll be proud of and utilize for as long as possible.
Step 5: post-production and delivery
Now that production is complete and "in the can," we assemble the best takes and begin editing to tell your story in the most engaging and compelling way possible. We work hard to get the message right and achieve all your objectives until the final edit is approved.
Once everyone agrees on a final edit, we color grade, add graphics, do sound design, and create an original score or compelling royalty-free music. Upon final cut approval, we mix the soundtrack, polish it, and deliver final video files individually encoded for maximum quality on each type of screen required.
Our relationship doesn't end there. We want to check in, see how the video is performing, and offer ideas for building on its momentum to increase your return on investment.